Bel Œil

Our Purpose

About us:

Bel Œil is a network of showrooms specialising in design, art, and decoration.

We have been established on the French Riviera for 30 years and now have four locations: Nice, Cannes, Monaco, Saint Tropez and Marseille.

We are passionate about developing your decoration projects, whether for private, professional, or public spaces.

Our international design brands and our collections of objects, furniture, artwork, and decoration accessories are appreciated by our clients, who commend our creativity and reliability!

Our decoration approach is understated and timeless, but attentive to innovation: Bel Œil continuously monitors the new developments in design to best provide for its partners, whether hotels, architects, decorators or investors.

40 YEARS OF HISTORY

Creation by Sarl Habitation & Collectivités
Designer furniture store in Nice
(EFA Knoll Tecno De Sede etc.)

1996

1st public tender won:
Saint Jean d’Angély University Campus in Nice
Media library and office furniture

1998

In-house design office
Formalisation using Autocad for projects including kitchens, wardrobes, offices, and so on.
Architect interfacing platform
Alexandre Curtet, Loft Associate Director

2003

1st hotel project in the Alps:
The five-star hotel Morgane in Chamonix

2008

Change of proprietorship:
Alexandre Curtet purchases the entire
Loft Interior Designers company in Nice

2011

Opening of a new point of sale:
Loft Exterior Design in Cannes
(B&B Outdoor, Roda, Fermob, Maxalto, Tuuci)

2013

Art Collection
Design Objects and Furniture Collection
Artistic furniture editions

2015

New trade name: Bel Œil
Furnisher & decorator
New project: Design, Art and Decoration
New website: bel-oeil.com

2018

New kitchen partner for Bel Œil:
Arclinea
B&B Italia group

2021

Bel Œil has 15 employees working in
Nice, Cannes, Monaco and Chamonix
Five-star hotel projects: Le Couvent in Nice, Petunia in Ibiza, etc.

2024

New point of sale in Saint Tropez:
B&B Italia Saint Tropez becomes Bel Œil

2025
1986

Loft Interior Designers
Global offer: great designer brands
Targets: homes, offices, and public spaces
(Agape, Boffi, Cassina, De Sede, Hugues Chevalier, Knoll, Tecno, USM Haller, etc.) Alexandre Curtet, Director

1997

2nd public tender won:
Nice University Hospital - 250 Knoll desks

2000

1st global hotel project:
The five-star hotel Beau Rivage in Nice 

2004

1st hotel project abroad: 
The five-star hotel The Brando in Tahiti

2010

Opening of a new point of sale:
Kitchens, bathrooms & wardrobes
in Nice (Bulthaup, Agape, Porro)

2012

Opening of a new point of sale:
for hotel projects in Chamonix
(to be replaced by an office in 2015)

2014

Public tender won: Antibes Sophia Antipolis media libraries with USM Haller

2017

New point of sale in Nice
New point of sale in Monaco
Association with Deco & Beyond Sarl:
with Elisabeth & Nicholas Herren

2019

Edition of two coffee tables
design by Bel Œil
"Galet Usé"
model

2023

New installation and assembly service
New website
...and lots of projects on the horizon!

2025

New point of sale in Marseille:

Sinibaldi becomes Bel Œil by Sinibaldi

Missions, vision & valeurs

charlotte-perriand-Edra-Showroom-Bel-Oeil
Notre mission Bel Oeil

Purpose, vision & values

As an interior design and decoration firm, Bel Œil supports its clients and influencers in the design and execution of exceptional decoration projects. We develop and implement decorative solutions tailored to each project setting, whether a residential, corporate, or public space.

Vision

Bel Œil strives to create an open approach to the distribution of designer furniture, exploring the relevant collections and collaborations to closely meet the market’s needs as a true resource for decoration projects, whether for individuals, businesses, or architectural and decorating professionals.

Values

QUALITY – PROFESSIONALISM – COMMITMENT
KNOWLEDGE – ENTHUSIASM – GENEROSITY
CONVIVIALITY – HOSPITALITY – SERVICE
CURIOSITY – OPENNESS – CREATIVITY
RESTRAINT – SUSTAINABILITY

Commitments

Bel Œil Design Collection
Bel Œil collects rare and historical design objects with the intention of confirming the enduring cultural value of our selections.

Bel Œil Art Collection
Bel Œil collects artwork through the privileged connections generated by our exhibition programmes and the particularly productive local art scene on the French Riviera.
We regularly deal with the leaders of the area’s art world: museums, galleries, and artists. We are a historical member of the Botox(s) network / partner of de l’air magazine, and we endeavour to contribute to the influence of these partners.

Bel Œil and the Ressourcerie
Bel Œil supports the Ressourcerie, an organisation of the Fondation de Nice which supports a social inclusion project focused on empowerment through work and eco-citizenship.

YOUR PROJECT

Bel Œil guides you in your project according to a structured method that ensures the organised follow-through from our first contact with you to the installation of your decoration.
And even beyond… Feel free to keep in touch to share in the events of the Bel Œil community!

Project brief

project planning –
site visit – catalogues – trend boards – budget framework – timelines –
examination fees

Decorative solutions

mood boards – plans and elevations – preliminary project – budget allocation approval – timeline approval

Personalised offer

final quote – execution documents – pre-site visit – 3D images upon request

Project management

order validation – deposit – supplier management – logistics coordination

Order management

order confirmation – installation schedule validation – final pre-delivery visit

Delivery & installation

delivery – installation – equipment set-up – handover – invoicing

Handover celebration!

after-sales service – client follow-up – Bel Œil friends: private event organisation

YOUR
PROJECTS

step by step

A clear methodology, tailor-made support, and dedicated local service... always impeccable.

At Bel Œil, every project follows a rigorous methodology designed to simplify your life.

From the initial briefing to the final installation, our teams orchestrate each stage with precision and attention to detail.

01

02

03

04

05

PROJECT PRESENTATION

→ Initial consultation – site visit – catalogues – trend boards – budget framework – timelines – design fees

DÉCOR PROPOSAL & PRODUCT SELECTION

→ Product selection – mood boards – plans and elevations – preliminary design – budget validation – timeline confirmation

PROJECT DEVELOPMENT

→ Product layouts & elevations – technical office drawings & product specification sheets – 3D renderings – material selection guidance – personalized proposal

CUSTOM QUOTATION

→ Final quotation – project schedule – 3D visuals upon request

APPROVAL & PROJECT MANAGEMENT

→ Order validation – deposit – operational phase – execution documents – pre-site visit – manufacturer orders – logistics coordination

06

07

08

09

ORDERING & INSTALLATION PLANNING

→ Order confirmation – installation schedule validation – final pre-delivery site visit – timeline monitoring

DELIVERY & INSTALLATION

→ Delivery – installation – layout according to plans – standard & bespoke furniture assembly – packaging removal – appliance commissioning – final handover – quality control – invoicing

ACCESSORIZING

→ Project finalization – selection of accessories and complementary pieces – vintage objects & artworks

FOLLOW-UP & CELEBRATING YOUR PROJECT

→ Adjustments and after-sales service – client follow-up – you join the Bel Œil Friends community – private events

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